NIKE : The Next Wave

Wieden + Kennedy Shanghai a imaginé « The Next Wave », le dernier spot de Nike ventant l’esprit Just Do It pour le marché chinois.

“You don’t have to do it to be famous… you don’t have to do it for the boys…. you don’t have to do it right… we never said to do any of this. Just do it.”

 

santo@welikeweshare.com

Creative Native & Music Producer, among others things...